Netflix has issued an official apology for its controversial poster of French film and coming-of-age drama “Cuties.” They have also withdrawn the poster which was slammed widely for the sexualization of 11y/o girls.
The artwork for the film depicted four adolescent girls in provocative poses while wearing revealing cheerleading outfits, drawing backlash on social media. However, Netflix has not clarified who designed that poster, whether it was from the Netflix team or the film production company or any other agency.
Netflix's official twitter account posted the soft apology and said “We're deeply sorry for the inappropriate artwork that we used for Mignonnes/Cuties. It was not OK, nor was it representative of this French film which won an award at Sundance. We’ve now updated the pictures and description.” Tweet link here
The Parents Television Council implored Netflix to remove the film, rated M, from its site.
However, People are not yet satisfied with the apology and they are hell-bent on removing the film from Netflix. Below are some latest reactions from twitter.
Denim Richards Says "It should be taken off of your platform Immediately! The sexualization of children is not “art” nor is it classified as “freedom of expression”. This is disgusting & disappointing! Protect these children! STOP exploiting them!" Tweet Link here
Another user tweeted "It's about the CONTENT of the film, and that's what you need to be concerned about. The marketing is just a byproduct. Of course, I have a feeling you're intentionally missing the point because you're so heavily invested financially and ideologically in the film and its content." Tweet Link here
The poster may have triggered the outrage but people are also not ok with the content of the film. Netflix may think it was part of a wrong strategy to sexualize young girls on a poster and it will be gone if they apologize for it but things have gone out of hand now. #NetflixPedofilia is trending for Netflix on twitter right now.
People are also slamming Netflix for using the Sundance award as an excuse for keeping and normalizing the film. We are not sure if they are actually going to remove the film considering the money they may have invested but people have decided to continue with their petition and the kind of backlash Netflix is facing right now, they might have to rethink their decision.
The film will be available to stream on Netflix, September 9th.
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