The Walt Disney Company announced Wednesday that it is pledging $5 million dollars to nonprofit organizations and groups that advocate for social justice. The company is beginning things by donating $2 million to the NAACP.
The company also currently has the Disney Employee Matching Gifts program, through which employees are able to donate to eligible organizations with Disney then matching those donations.
The donations come as the United States has been racked with large-scale protests following the death of George Floyd. Floyd was killed in Minneapolis on May 25 after police officer Derek Chauvin pressed his knee into Floyd’s neck for nearly nine minutes while attempting to arrest him. Floyd was accused of using a counterfeit $20 bill at a local store.
Disney brought in $69.57 billion in revenue in fiscal 2019 according to its financial statements.
Below is the full statement from The Walt Disney Company:
The Walt Disney Company has pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP to further their longstanding work promoting social justice by eliminating disparities and racial discrimination through their advocacy and education programs.
“The killing of George Floyd has forced our nation to once again confront the long history of injustice that black people in America have suffered, and it is critical that we stand together, speak out and do everything in our power to ensure that acts of racism and violence are never tolerated,” said Bob Chapek, Chief Executive Officer, The Walt Disney Company. “This $5 million pledge will continue to support the efforts of nonprofit organizations such as the NAACP that have worked tirelessly to ensure equality and justice.”
Today’s pledge is part of Disney’s ongoing commitment to support organizations that advance social justice. For many years, Disney has worked closely with groups that advocate for and empower communities of color, including the NAACP, whose mission is to ensure a society in which all individuals have equal rights without discrimination based on race. The Company has also previously provided millions of dollars in grants to help students from underrepresented groups make the dream of higher education a reality, including $2.5 million to the United Negro College Fund.
In addition, through the Disney Employee Matching Gifts program, employees are able to increase their impact in their communities by donating to eligible organizations, with the Company matching those gifts.
Disney has used its creative resources and platforms to address issues of race and inequality. On Tuesday night, the Company aired a slate of special programming on a number of its TV networks to encourage a discussion of racism and oppression in America. The programming included an ABC News primetime special, “America in Pain: What Comes Next?,” that examined the protests and outrage across the country in response to the killing of Mr. Floyd. The special was preceded by the re-airing of two monumental and timely episodes of black-ish: “Hope,” which explores the issue of police brutality and flaws in the judicial system, and “Juneteenth,” which examines the lack of accurate representation of African Americans in our nation’s history.
The Walt Disney Company has pledged $5 million to support nonprofit organizations that advance social justice, beginning with a $2 million donation to the NAACP: https://t.co/Heo5DKaiuf pic.twitter.com/FpSECsstXS— Walt Disney Company (@WaltDisneyCo) June 3, 2020
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