‘Cowboy Cartel’ Apple TV+ Series Review - A Wild Ride Through Unlikely Heroes and High Stakes

"Cowboy Cartel," the new Apple TV+ docuseries, ropes you into the unlikely tale of Scott Lawson, a rookie FBI agent from rural Tennessee who found himself at the center of a high-stakes operation against one of Mexico's most ruthless cartels, Los Zetas. The series pulls back the curtain on a bizarre chapter of crime, where racehorses and ruthless gangsters collide in an unexpected dance of power and deception.

The docuseries does a stellar job of unraveling the tangled web of the Treviño brothers, the cartel leaders who used the American Quarter Horse racing industry as a cover for laundering millions. What sets "Cowboy Cartel" apart from typical crime documentaries is its focus on Lawson's journey—an unassuming agent who, armed with nothing more than a hunch, dives headfirst into the dangerous world of international crime. The series makes clear that the stakes couldn’t be higher; we're talking about one of the most violent cartels in Mexico’s history, founded by US-trained deserters of the Mexican special forces.

What really captivates in "Cowboy Cartel" is the human element. The series features first-time interviews with key figures involved in the operation, including Lawson himself and IRS agent Steve Pennington. These interviews are not just informative; they’re compelling, adding layers of authenticity and tension to the narrative. The inclusion of Pulitzer Prize-winning journalist Ginger Thompson and author Joe Tone, who serves as a consultant, lends a rich context to the storytelling.

Yet, for all its strengths, "Cowboy Cartel" isn't without flaws. While the narrative is gripping, it occasionally stumbles under the weight of its own ambition. The series sometimes veers into over-dramatization, with certain reenactments feeling a tad theatrical. The focus on Lawson's heroism, while inspiring, can overshadow the broader implications of the cartel's activities and the systemic issues at play. This can make the story feel more like a personal triumph tale rather than a nuanced exploration of international crime and justice.

Moreover, the pacing can feel uneven at times. The series is packed with details, some of which might overwhelm viewers who aren't familiar with the intricacies of cartel operations and financial crimes. While these details are essential, they sometimes bog down the narrative flow, making certain episodes feel longer than they actually are.

Despite these critiques, "Cowboy Cartel" excels in its production quality. The direction by Dan Johnstone and Castor Fernandez is sharp, and the executive production team's experience with other crime dramas like "Narcos" and "American Cartel" shines through. The cinematography captures both the gritty reality of the criminal underworld and the stark beauty of the American Southwest, creating a vivid backdrop for the unfolding drama.

In summary, "Cowboy Cartel" is a compelling watch, especially for fans of true crime and investigative thrillers. It combines the allure of high-stakes drama with the grounded reality of law enforcement’s challenges. While it might not delve as deeply into the socio-political context as some viewers might hope, it nonetheless offers a riveting look at a lesser-known chapter of cartel history. It’s a series that leaves you both enlightened and entertained, proving that sometimes the wildest stories aren't fiction—they're real-life tales of bravery and intrigue.

For those looking for a unique blend of cowboy culture and cartel chaos, "Cowboy Cartel" is a must-see. Just be prepared for a few bumps along the way as the series navigates the complexities of its ambitious narrative. Whether you're in it for the crime, the culture, or the heroics, this docuseries offers a little something for everyone. So saddle up and get ready for a ride through the untamed territory of law, order, and the unpredictable world of "Cowboy Cartel."

Final Score- [6.5/10]
Reviewed by - Anjali Sharma
Follow @AnjaliS54769166 on Twitter
Publisher at Midgard Times
Note: All 4 episodes are screened for this review.
Premiere Date: August 2, 2024, on Apple TV+