Netflix ‘Clickbait’ Trailer Teases A Sinister Plan Behind Nick’s Kidnapping

Netflix has revealed an extended trailer for the limited series “Clickbait.” Starring Adrian Grenier as Nick Brewer in the lead, the series will premiere on August 25 on Netflix, worldwide.

Clickbait is an eight-episode scripted limited series that investigates how our most dangerous and uncontrollable urges are fueled in the age of social media and uncovers the ever-widening schisms that exist between our virtual and real-life personas.

In the trailer, Sophie (Betty Gabriel) is reading a note from Nick’s Kidnapper, "This is a message for Nick's kidnapper. He is a husband, a father, a brother. He's kind, loving, and gentle..."

The series follows the unraveling of a mystery centered on Nick Brewer, who appears to be a loving father, husband, and brother until one day he emerges on the internet, plainly kidnapped and holding a sign that reads, "I abuse women." I die when I reach 5 million views.” Nick's sister, Pia (Zoe Kazan), and his wife, Sophie (Betty Gabriel), race against the clock to discover and save him, not knowing whether this is a threat or a real confession.

Each episode is narrated from the perspective of a different character. The series as a whole seeks to investigate how social media and the border between virtual and real-life personalities drive the individuals' most dangerous and uncontrollable desires.

Also starring in the series are Jessica Collins, Motell Gyn Foster, Camaron Engels, Daniel Henshall, Abraham Lim, Jaylin Fletcher, Ian Meadows, and Phoenix Raei as Roshan Amir.

Tony Ayres and Christian White co-created "Clickbait." Ayres is also the showrunner, and White is a co-producer and writer. Executive producers are David Heyman and Tom Winchester. Brad Anderson is the lead director. Matchbox Pictures, Tony Ayres Productions, and Heyday Television are behind the show's production.

Clickbait was made possible through financing from the Australian Federal Government's Location Incentive program, as well as funds from the Victorian Government's Film Victoria Production Incentive Attraction Fund. You can watch a BTS video from the series below.