Netflix has announced the cast for the untitled scripted series about Spotify, the Swedish start-up that shook the entire music industry and evolved into becoming one of the world’s leading music services.
Production has recently begun and the limited drama series will launch globally on Netflix in 2022.
Starring in the series are Edvin Endre (Vikings) as Daniel Ek, Ulf Stenberg (Beartown) as Per Sundin, Gizem Erdogan (Love & Anarchy, Caliphate) as Petra Hansson, Joel Lützow (Gåsmamman) as Andreas Ehn, Christian Hillborg (The Last Kingdom) as Martin Lorentzon.
At the height of piracy, established heavy-hitters were fighting against where the turbulent music industry was heading. The series centers around the young Swedish tech entrepreneur, Daniel Ek and his key partners who revolutionized a whole industry by offering free and legal streamed music around the world. It is a story about how hard convictions, unrelenting will, access, and big dreams can help small players challenge the status quo by evolving the way we can all listen to music.
The limited series will consist of six forty-five-minute episodes. The fictional series is inspired by the book 'Spotify Untold’ [SE: Spotify Inifrån] by authors Sven Carlsson and Jonas Leijonhufvud - both business reporters at Swedish Dagens Industri - and will be produced by Yellow Bird UK, a Banijay Group company.
Per-Olav Sørensen (Quicksand, Home for Christmas and Nobel) is directing the series from a screenplay by Christian Spurrier.
Berna Levin from Yellow Bird UK is an executive producer with Eiffel Mattsson as producer and Luke Franklin as development producer.
Yellow Bird UK was launched in 2018 and is led by Creative Director, Berna Levin. Based in central London, it is the UK sister company of Banijay’s high-end Swedish drama production company, Yellow Bird. Working with established and emerging British writers, Yellow Bird UK is focused primarily on developing and producing premium, English-language drama series for UK broadcasters, streaming, and digital platforms. Close ties are maintained with Stockholm-based Yellow Bird, with whom the first two seasons of Young Wallander (Netflix) are co-produced.
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